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Hardee’s Teaser Project – Outdoor

When the client approached us with a brief requesting a creative way in using a double sided outdoor vinyl to generate buzz for the new Hand-breaded Chicken Tenders™, my creative teammates and I immediately had a slew of crazy thoughts flash through our warped minds.

This is but one of those thoughts –

The teaser shows a destructive chicken tender, pulverizing a city into smithereens. The reveal pays off the teaser by warning others of the chicken tenders monstrous size and taste.

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After many meetings and gallons of coffee later, this ad emerged –